When the Star Wars films aired in Chile, instead of cutting away from the movie for commercial breaks, the TV station “seamlessly” inserted ads for Cerveza Cristal beer. We’re talking Obi-Wan opening a chest to find a lightsaber for Luke and instead it reveals a ice-chest full of beer. Or the Emperor Force-reaching for a lightsaber and a can of beer flies into his hand. And of course the whole thing has turned into a meme.

Tags: advertising · Chile · movies · Star Wars · video

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Remember that movie Garden State? With Zach Braff? And there's that now-iconic scene where Natalie Portman's character hands him a pair of headphones and says, "You gotta hear this one song, it'll change your life," and that's how The Shins got famous? — Read the rest

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The Walk of Life Project has set out to prove a simple hypothesis: Walk of Life by Dire Straits is the perfect song to end any movie. Like There Will Be Blood:

Or Dr. Strangelove:

Or Terminator 2:

Case closed, I think! (via fave 5)